Welcome onboarding
Walks a new member through the product, first steps, templates and a note from the founder.
Subject line: Welcome to Linea, here is how to get started. Designed for Linea, a fictional saas brand. Swap the logo, colors and images for yours. Replace each {{variable}} with your own value.
Product tour
A dark hero with the app screenshot, a progress checklist, a gallery of three templates and a signed founder note.
Founder letter
Opens as a personal letter, then shows segmented progress, the product in a framed shot and templates as a list.
Variables
| Variable | Example | Description |
|---|---|---|
logo_light_url | https://assets.ui.sh/marks/1.svg?text=Linea&color=%23f2613f&textColor=%23ffffff&font=inter | Linea wordmark for dark backgrounds. |
first_name | Alex | First name of the recipient. |
workspace_name | Northwind | Name of the workspace. |
app_url | https://linea.app/northwind | Link that opens the workspace. |
screenshot_url | https://assets.ui.sh/screenshots/1.jpg | Screenshot of the Linea app. |
steps_done | 1 | Number of onboarding steps completed. |
project_url | https://linea.app/northwind/new | Link that creates the first project. |
invite_team_url | https://linea.app/northwind/settings/members | Link to invite teammates. |
integrations_url | https://linea.app/northwind/settings/integrations | Link to the integrations page. |
import_url | https://linea.app/northwind/import | Link to the CSV importer. |
download_url | https://linea.app/download | Link to the desktop app download. |
templates_url | https://linea.app/templates | Link to the templates gallery. |
founder_signature | Jordan | First name used as a signature. |
founder_avatar | https://assets.ui.sh/avatars/3.jpg | Photo of the founder. |
founder_name | Jordan Ellis | Name of the founder signing the note. |
founder_title | Co-founder and CEO | Role of the founder. |
assets_url | /emails/social | Folder that hosts the social icons. |
company_address | Linea Labs, 548 Market Street, Suite 300, San Francisco, CA 94104 | Postal address shown in the footer. |
help_url | https://linea.app/help | Link to the help center. |
privacy_url | https://linea.app/privacy | Link to the privacy policy. |
security_url | https://linea.app/security | Link to the security page. |
unsubscribe_url | https://linea.app/settings/notifications | Link that stops product tips and lifecycle emails. |
logo_url | https://assets.ui.sh/marks/1.svg?text=Linea&color=%23f2613f&textColor=%231c1917&font=inter | Linea wordmark for light backgrounds. |
reply_email | jordan@linea.app | Address that reaches the founder directly. |