Abandoned cart
Brings a shopper back to the items left in their bag, with a reason to finish checkout.
Subject line: Your bag is waiting (and your size is going fast). Designed for Oakline, a fictional e-commerce brand. Swap the logo, colors and images for yours. Replace each {{variable}} with your own value.
Bag reminder
The saved bag as a list with a low-stock note, a row of store perks and three recommendations.
Low stock spotlight
One item takes the stage with a stock meter and the price set large, then a 2x2 grid to complete the look.
Variables
| Variable | Example | Description |
|---|---|---|
logo_url | https://assets.ui.sh/marks/1.svg?text=Oakline&color=%23C2410C&textColor=%231C1917&font=space-grotesk | Oakline logo for light backgrounds. |
store_url | https://oakline.example | Storefront home page. |
help_url | https://oakline.example/help | Help center page. |
company_address | Oakline Inc., 214 Mercer Street, New York, NY 10012 | Postal address shown in the footer. |
logo_inverse_url | https://assets.ui.sh/marks/1.svg?text=Oakline&color=%23C2410C&textColor=%23FAF8F4&font=space-grotesk | Oakline logo for dark backgrounds. |
first_name | Sam | Customer first name. |
item_1_name | Court Low Sneaker | Name of item 1. |
item_1_color | Chalk and coral | Color or finish of item 1. |
item_1_size | EU 41 | Size of item 1, or "One size". |
item_1_price | $135.00 | Price of item 1, formatted with currency. |
item_1_image | https://images.unsplash.com/photo-1560769629-975ec94e6a86?w=800&h=800&fit=crop&q=80 | Photo URL of item 1, square crop. |
item_2_name | Square Acetate Sunglasses | Name of item 2. |
item_2_color | Black | Color or finish of item 2. |
item_2_size | One size | Size of item 2, or "One size". |
item_2_price | $120.00 | Price of item 2, formatted with currency. |
item_2_image | https://images.unsplash.com/photo-1572635196237-14b3f281503f?w=800&h=800&fit=crop&q=80 | Photo URL of item 2, square crop. |
cart_subtotal | $255.00 | Sum of the items in the bag. |
stock_left | 2 | Units left in the size the customer picked. |
cart_url | https://oakline.example/bag?restore=8f3a21 | Link that restores the bag and opens checkout. |
rec_1_name | Everyday Backpack | Name of recommendation 1. |
rec_1_price | $120.00 | Price of recommendation 1, formatted with currency. |
rec_1_image | https://images.unsplash.com/photo-1553062407-98eeb64c6a62?w=800&h=800&fit=crop&q=80 | Photo URL of recommendation 1, square crop. |
rec_2_name | Heavyweight Tee | Name of recommendation 2. |
rec_2_price | $38.00 | Price of recommendation 2, formatted with currency. |
rec_2_image | https://images.unsplash.com/photo-1521572163474-6864f9cf17ab?w=800&h=800&fit=crop&q=80 | Photo URL of recommendation 2, square crop. |
rec_3_name | Utility Bomber | Name of recommendation 3. |
rec_3_price | $185.00 | Price of recommendation 3, formatted with currency. |
rec_3_image | https://images.unsplash.com/photo-1591047139829-d91aecb6caea?w=800&h=800&fit=crop&q=80 | Photo URL of recommendation 3, square crop. |
rec_4_name | Studio Headphones | Name of recommendation 4. |
rec_4_price | $250.00 | Price of recommendation 4, formatted with currency. |
rec_4_image | https://images.unsplash.com/photo-1505740420928-5e560c06d30e?w=800&h=800&fit=crop&q=80 | Photo URL of recommendation 4, square crop. |
unsubscribe_url | https://oakline.example/unsubscribe | One-click unsubscribe link. |
preferences_url | https://oakline.example/preferences | Email preferences page. |
assets_url | /emails/social | Folder that hosts the social icons (40x40 PNG). |
instagram_url | https://instagram.com/ | Instagram profile. |
tiktok_url | https://tiktok.com/ | TikTok profile. |
x_url | https://x.com/ | X profile. |