Welcome
The first email after sign-up, with the way into the product.
Subject line: Welcome to {{app_name}}. Neutral designs that fit any app, plus a branded frame with logo, links and social profiles. Replace each {{variable}} with your own value.
Getting started
Three first steps, then one button into the product.
Short
A few lines and a button, for products that explain themselves.
Branded
The brand frame with a centered button and a link to the guide.
App
The mobile app frame: logo inside the card, store badges, contact and social links underneath.
Variables
| Variable | Example | Description |
|---|---|---|
name | Jane | The first name of the recipient. |
dashboard_url | https://example.com/dashboard | Where the person lands after signing in. |
docs_url | https://example.com/docs | Your help center or getting started guide. |
app_name | Trelund | Your product name, shown next to the logo and in the footer. |
email | jane@example.com | The address the email is sent to. |
company_address | 12 Market Street, Springfield | Your postal address, required by most anti-spam laws. |
logo_url | /emails/trelund-mark.svg | An absolute URL to your logo, 48 by 48 pixels. Use a PNG: Gmail and Outlook block SVG. |
app_url | https://trelund.com | Your home page, linked from the logo. Branded design only. |
app_domain | trelund.com | The domain shown in the top right corner. Branded design only. |
terms_url | https://trelund.com/terms | Your terms of service. Branded design only. |
privacy_url | https://trelund.com/privacy | Your privacy policy. Branded design only. |
year | 2026 | The current year, for the copyright line. Branded design only. |
assets_url | /emails/social | The folder that holds x.png, instagram.png, tiktok.png and facebook.png. Branded design only. |
x_url | https://x.com | Your X profile. Branded design only. |
instagram_url | https://instagram.com | Your Instagram profile. Branded design only. |
tiktok_url | https://tiktok.com | Your TikTok profile. Branded design only. |
facebook_url | https://facebook.com | Your Facebook page. Branded design only. |
app_store_url | https://apps.apple.com | Your app on the App Store. App design only. |
play_store_url | https://play.google.com | Your app on Google Play. App design only. |
badges_url | /emails/badges | The folder that holds app-store.png and google-play.png, the official store badges. App design only. |
support_email | help@trelund.com | Where people write for help. App design only. |
support_phone | +1 555 010 0199 | Your support phone number. App design only. |
preferences_url | https://trelund.com/settings/emails | The page where people choose which emails they get. App design only. |