Price drop
Alerts a traveler that fares to a saved destination went down, with a fare calendar.
Subject line: Santorini just dropped to 279 EUR round trip. Designed for Northbound, a fictional travel brand. Swap the logo, colors and images for yours. Replace each {{variable}} with your own value.
Postcard
Destination hero, struck-through fare and a two-week fare calendar.
Tracker
A dark fare tracker with a 30-day price chart and other saved places.
Variables
| Variable | Example | Description |
|---|---|---|
logo_url | https://assets.ui.sh/marks/1.svg?text=Northbound&color=%230b3d5c&textColor=%231c1917&font=outfit | Northbound logo for light backgrounds. |
logo_light_url | https://assets.ui.sh/marks/1.svg?text=Northbound&color=%23f0643c&textColor=%23ffffff&font=outfit | Northbound logo for dark backgrounds. |
assets_url | /emails/social | Folder that hosts the social icons. |
instagram_url | https://instagram.com/northbound | Instagram profile link. |
x_url | https://x.com/northbound | X profile link. |
tiktok_url | https://tiktok.com/@northbound | TikTok profile link. |
facebook_url | https://facebook.com/northbound | Facebook page link. |
help_url | https://northbound.example/help | Help center link. |
trips_url | https://northbound.example/trips | Link to the traveler trips page. |
privacy_url | https://northbound.example/privacy | Privacy policy link. |
company_address | Northbound Travel B.V., Keizersgracht 120, 1015 CW Amsterdam, Netherlands | Postal address of the company. |
unsubscribe_url | https://northbound.example/unsubscribe | One-click unsubscribe link. |
preferences_url | https://northbound.example/alerts | Link to fare alert settings. |
traveler_name | Alex | First name of the traveler. |
cabin_class | Economy | Cabin class. |
saved_destination | Santorini | Name of the saved destination. |
saved_destination_code | JTR | Airport code of the saved destination. |
home_code | AMS | Airport code the traveler flies from. |
home_city | Amsterdam | City the traveler flies from. |
old_price | €412 | Previous fare. |
new_price | €279 | Current fare. |
price_drop_percent | 32% | Price drop in percent. |
price_saving | €133 | Amount saved compared to the previous fare. |
fare_dates | Sun 2 to Sun 9 May 2027 | Travel dates of the fare. |
fare_checked_at | 08:10 CET today | When the fare was last checked. |
fare_url | https://northbound.example/flights/AMS-JTR?out=2027-05-02&back=2027-05-09 | Link to book the fare. |
price_drop_image | https://images.unsplash.com/photo-1570077188670-e3a8d69ac5ff?w=1200&h=720&fit=crop&q=80 | Photo of the saved destination. |
saved_one_image | https://images.unsplash.com/photo-1493976040374-85c8e12f0c0e?w=160&h=160&fit=crop&q=80 | Photo of another saved destination. |
saved_two_image | https://images.unsplash.com/photo-1537996194471-e657df975ab4?w=160&h=160&fit=crop&q=80 | Photo of another saved destination. |
saved_three_image | https://images.unsplash.com/photo-1555881400-74d7acaacd8b?w=160&h=160&fit=crop&q=80 | Photo of another saved destination. |