Trial ending
A reminder a few days before the trial turns into a paid plan.
Subject line: Your trial ends in {{days_left}} days. Neutral designs that fit any app, plus a branded frame with logo, links and social profiles. Replace each {{variable}} with your own value.
Reminder
When the trial ends and what happens then.
With plan details
For trials with a card on file: what will be charged, and when.
Branded
The brand frame with the plan and a button to billing.
App
The mobile app frame: logo inside the card, store badges, contact and social links underneath.
Variables
| Variable | Example | Description |
|---|---|---|
name | Jane | The first name of the recipient. |
days_left | 3 | Days until the trial ends. |
trial_end | Sep 27, 2026 | The last day of the trial. |
plan | Pro, monthly | The plan that starts after the trial. |
amount | $29.00 | The first charge. |
billing_url | https://example.com/settings/billing | The billing page. |
app_name | Trelund | Your product name, shown next to the logo and in the footer. |
email | jane@example.com | The address the email is sent to. |
company_address | 12 Market Street, Springfield | Your postal address, required by most anti-spam laws. |
logo_url | /emails/trelund-mark.svg | An absolute URL to your logo, 48 by 48 pixels. Use a PNG: Gmail and Outlook block SVG. |
app_url | https://trelund.com | Your home page, linked from the logo. Branded design only. |
app_domain | trelund.com | The domain shown in the top right corner. Branded design only. |
terms_url | https://trelund.com/terms | Your terms of service. Branded design only. |
privacy_url | https://trelund.com/privacy | Your privacy policy. Branded design only. |
year | 2026 | The current year, for the copyright line. Branded design only. |
assets_url | /emails/social | The folder that holds x.png, instagram.png, tiktok.png and facebook.png. Branded design only. |
x_url | https://x.com | Your X profile. Branded design only. |
instagram_url | https://instagram.com | Your Instagram profile. Branded design only. |
tiktok_url | https://tiktok.com | Your TikTok profile. Branded design only. |
facebook_url | https://facebook.com | Your Facebook page. Branded design only. |
app_store_url | https://apps.apple.com | Your app on the App Store. App design only. |
play_store_url | https://play.google.com | Your app on Google Play. App design only. |
badges_url | /emails/badges | The folder that holds app-store.png and google-play.png, the official store badges. App design only. |
support_email | help@trelund.com | Where people write for help. App design only. |
support_phone | +1 555 010 0199 | Your support phone number. App design only. |
preferences_url | https://trelund.com/settings/emails | The page where people choose which emails they get. App design only. |