Event ticket
The ticket itself: event photo, seat, attendee, a scannable QR code and calendar links.
Subject line: Your tickets for Nightglass Live, Sat Oct 17. Designed for Stagepass, a fictional events and live brand. Swap the logo, colors and images for yours. Replace each {{variable}} with your own value.
Ticket stub
A torn stub: event photo, info grid, a perforated edge, then big seat numbers beside the QR code.
Wallet pass
A narrow coral pass on a dark page, built like a phone wallet card around a large QR code.
Order with tickets
A receipt for a group order: date tile, venue card, one QR row per attendee and the price breakdown.
Variables
| Variable | Example | Description |
|---|---|---|
event_name | Nightglass Live | Name of the event. |
event_date_short | Sat, Oct 17 | Short date of the event. |
venue_name | The Foundry Hall | Name of the venue. |
section | B | Section of the seat. |
row | 12 | Row of the seat. |
seat | 24 | Seat number. |
logo_url | https://assets.ui.sh/marks/1.svg?text=Stagepass&color=%23ff3d2e&textColor=%2318161b&font=space-grotesk | Stagepass logo for light backgrounds. |
logo_light_url | https://assets.ui.sh/marks/1.svg?text=Stagepass&color=%23ff3d2e&textColor=%23ffffff&font=space-grotesk | Stagepass logo for dark backgrounds. |
order_number | SP-48210-7Q | Order reference. |
event_image | https://images.unsplash.com/photo-1506157786151-b8491531f063?w=1200&h=640&fit=crop&q=80 | Photo of the event or artist. |
event_tagline | The Afterglow Tour 2026 | Tour or edition name under the event name. |
first_name | Jordan | First name of the recipient. |
event_date | Saturday, October 17, 2026 | Full date of the event. |
doors_time | 6:30 PM | Time the doors open. |
show_time | 8:00 PM | Time the show starts. |
venue_address | 1200 Harbor Street, Chicago, IL 60607 | Street address of the venue. |
entrance | Gate 3, Harbor St | Entrance or gate for this ticket. |
attendee_name | Jordan Ellis | Full name printed on the ticket. |
ticket_type | Reserved seating | Ticket category. |
qr_code_url | https://api.qrserver.com/v1/create-qr-code/?size=240x240&data=SP-48210-7Q-B12-24 | QR code image of the ticket. |
ticket_code | SP-48210-7Q-B12-24 | Code encoded in the QR code, printed below it. |
ticket_url | https://stagepass.example/tickets/SP-48210-7Q | Link to the ticket in the Stagepass app. |
google_calendar_url | https://calendar.google.com/calendar/render?action=TEMPLATE | Add to Google Calendar link. |
outlook_calendar_url | https://outlook.live.com/calendar/0/deeplink/compose | Add to Outlook calendar link. |
apple_calendar_url | https://stagepass.example/calendar/event.ics | Link to the .ics file for Apple Calendar. |
x_url | https://x.com/stagepass | Stagepass profile on X. |
assets_url | /emails/social | Folder that hosts the social icons. |
instagram_url | https://instagram.com/stagepass | Stagepass profile on Instagram. |
tiktok_url | https://tiktok.com/@stagepass | Stagepass profile on TikTok. |
help_url | https://stagepass.example/help | Link to the help center. |
company_address | Stagepass Inc., 214 Mercer Street, New York, NY 10012 | Postal address shown in the footer. |
apple_wallet_url | https://stagepass.example/wallet/apple/SP-48210-7Q | Link that adds the ticket to Apple Wallet. |
google_wallet_url | https://stagepass.example/wallet/google/SP-48210-7Q | Link that adds the ticket to Google Wallet. |
ticket_quantity | 2 | Number of tickets in the order. |
event_month | Oct | Month of the event, abbreviated. |
event_day | 17 | Day of the month of the event. |
venue_image | https://images.unsplash.com/photo-1477959858617-67f85cf4f1df?w=1200&h=600&fit=crop&q=80 | Aerial or street photo used as the venue map. |
directions_url | https://maps.example.com/?q=1200+Harbor+Street+Chicago | Link to directions to the venue. |
qr_code_url_2 | https://api.qrserver.com/v1/create-qr-code/?size=240x240&data=SP-48210-7Q-B12-25 | QR code image of the second ticket. |
ticket_code_2 | SP-48210-7Q-B12-25 | Code of the second ticket. |
attendee_name_2 | Sam Rivera | Name on the second ticket of the order. |
seat_2 | 25 | Seat number of the second ticket. |
transfer_url | https://stagepass.example/tickets/SP-48210-7Q/transfer | Link to transfer a ticket to a friend. |
subtotal | $136.00 | Price of all tickets before fees. |
service_fee | $14.60 | Service fee of the order. |
order_total | $150.60 | Amount charged. |
payment_method | Visa ending in 4242 | Card used for the order. |
order_date | September 24, 2026 | Date the order was placed. |